One Golden Square - Common sense breaks out in commercial radio.

There are a huge amount of talented, bright people working within commercial radio who have been transformed into robotic drones, weathered down and browbeaten into repeating the same old mantras and formulae on music and programming, even though these are so obviously outdated and failing. The division between the BBC and commercial radio is getting to the stage where the former stands almost exclusively for quality and content, and the latter for low-rent background noise.

So says Geoff Lloyd on the One Golden Square blog.

His post is a rallying cry for people working in commercial radio and celebrates the talent that exists there. He also says that commercial radio should respond to the BBC's current success not by carping on about the advantages that the Beeb has, but by trying to beat them at their own game by offering creative, compelling and original content for their listeners.

Sounds like a good idea to me.


[Update] One Golden Square is very good reading for anyone who cares about radio.

Technorati Tags: commercial radio, Geoff Lloyd, virgin radio